Rahinur Rahaman

Professional search engine optimization services are very expensive. However, if your budget is tight and you have a basic understanding of web page construction it is possible to optimize your own website without hiring an SEO specialist. For those who would like to give it a try, here are 10 (ten) search engine optimization tips:

Tips 01: Think about SEO right from the start Many people plan, design and build their websites without giving any thought as to whether their site is search engine friendly or whether it will be capable of attracting traffic in organic search engine results. At the last minute, after most of the site has been built, they try to optimize their site, not realizing that this work should have done throughout the planning and building process. It is far better to think about search engine optimization at the very beginning of the process. For example, if it is at all possible, choose a domain name that will allow you to include your most important keyword or search term in your URL. If you are selling hotpot then you would do well have to a domain name like www.abchotpot.com . And don’t stop with the domain name; include your keywords in your file names as well. For example, a sub-page of this hypothetical site might be www.abchotpot.com/easy-pot.html

Tips 02: Design your site with both search engines and users in mind. Your site should be easy for your human readers to understand, but it should also be easy for search engine robots as well. If you want to see what a search engine robot will see then view your site in a notepad document or use the html view of the popular web editing programs. If you have used gif images to render your headlines or other important text, then this text will not be picked up by the search engine robots. In addition, if you have designed a site that is entirely in a flash format, you will not be providing the search engine spiders with much food, or searchable text. Furthermore, if you have long strings of java script and complex style instructions in the head section of your html page it is better to put the java script in an external file and the style instructions in a separate CSS (Cascading Style Sheet) file, in order to give prominence to the actual text of your web page.

Tips 03: Write individual title tags for each and every page of your website. From the standpoint of search engine optimization, the single most important sentence on any web page is the title tag. The title tag gives the search engine a good indication as to what your page is all about. Incorporate your main keywords or search phrases into your title tag, and keep them at the very front of the sentence. These keywords are more important than your company name (unless it is Coca Cola!). So our ABC HotPot Company might have a title tag that looks like this <title> HotPot: Easy Pot, Great HotPot, 24 Hours HotPot, HotPot from ABC HotPot</title>. The title tags of each of the sub-pages of the site should reflect the main content of those pages. Never use the same title tag for all the pages of the site.

Tips 04: Write a concise description tag for each of your web pages. Just as the title tag is the most important sentence or phrase on any page, the description tag is the most important paragraph on any page. Summarize the gist of your page in two or three pages, again incorporating the keywords and search phrases for which you think people will use when searching for your site. A description tag for the home page of the ABC HotPot Company could look like this: “The ABC HotPot Company manufactures Easy Pot, Great HotPot, 24 Hours HotPot etc. Our hotpots are distributed and sold around the world. “

Tips 05: Put your keywords into headers and headlines on your page. Your human readers and search engines alike need prominent headlines in order to understand what your page is all about. While a human reader only needs to see the headline in a large bold text, search engines distinguish the headlines, which they regard as important indicators of the page, by noting which phrases are encased in header tags such as <H1>, <H2>, <H3> , etc. H1 is considered most important and your first headline should be labeled with this tag. If the header tags make your copy look too big, then you can change the size of the headers by creating style instructions that will render the headlines into sizes that are consistent with the look and feel of your site.

Tips 06: Write copy that includes your keywords and search phrases at the beginning, middle and end. If you want to write website copy that is search engine optimized, then you just have to follow good writing and presentation procedure. State clearly what you want to say in the opening paragraph, elaborate on your basic ideas in the middle section of your text and at the end summarize what you have said, reminding your readers with text that is similar to the opening paragraph. Be natural; don’t try to stuff your page with the keywords. If you read the page out loud and it sounds funny, then you have overdone the repetition of your search phrases and keywords. A density of 2% is considered to be OK. Thus in a 400 word page of text your keyword might be repeated eight times.

Tips 07: Place your keywords and phrases in the link text of your web pages. So far we have placed the keywords in the strategic places of the web page: the title, the description, the headlines and the body text. Now we have to see that the keywords are included in click-able link text on the page. Whenever you are linking to sub pages or other pages of your site, make sure that your keywords are included in the click-able portions of the links. Thus, instead of making a link that says “click here” for more information about HotPot Accessories, it would be better to write: click here for more information about “HotPot Accessories,” with the keywords “HotPot Accessories” being the anchor (click-able) text.

Tips 08: Install a navigation system that can be easily followed by search engines. One of the most important steps in getting more traffic to your site is to ensure that all of the site’s web pages are included in the search engine indices. Normally a search engine robot will visit the main page of a site and follow links to the other pages. If your navigation system is based on java script, or on images, there is a possibility that some search engine robots will not be able to follow the links and thus they will not pick up the interior pages of your site. One simple remedy for this problem is to build an additional text-link navigation bar and place it at the bottom of the page. This additional navigation bar will serve multiple purposes: 1. Helping the search engines to reach the interior pages 2. Putting your keywords in link “anchor text” 3. Reminding the user to go deeper into the site by repeating the navigation options again

Tips 09: Build a site map page or use the Google sitemap option. Getting all of your pages indexed is so important, that it is also prudent to take another step that will ensure that all of your pages are visited by search engine robots. A site map is a page that has text links to all of the pages of your site. As with a text link navigation bar, a site map serves multiple purposes: 1. It helps users to find what they are looking for on the site by providing an outline summary of all of your pages 2. It helps search engine robots to land on the interior pages

Tips 10: After your build your site map page, be sure to make a link to it from your home page and the other important pages of your website.

In addition to a normal site map page, you can also make an XML site map, upload it to the server and then register it with the Google site map tool. You can use a free online utility to create your XML site map at: http://www.xml-sitemaps.com/ and visit www.google.com/webmasters/sitemaps for more information. This process is easy to accomplish, and it will supply you with important statistical information from Google as well as help get all of your pages indexed.

Whats Next: Once your website is up and running concentrate on off-site optimization. So far all the steps that I have outlined are concerned with on-page factors, the parts of your website that are under your control. But your ranking in Google and other search engines will also be heavily dependent on off-page factors such as how many high quality sites link to your site. Unless you obtain a good amount of high quality links to your site you will not be able to compete in highly competitive search categories. By far the best way to get links to your site is to first build a site that has valuable content. You should endeavor to build a site that is so “cool” or so unique, that other people will link to you without even asking you. Of course this is easier said than done, but it should be what you are striving for. The next best way to get high quality back links to a website is to write informative articles and get them published on other websites with a link back to your site. This process is known as article marketing and it not only helps to build incoming links, but it also builds your online reputation as an expert in your field.

Other common methods of increasing incoming links include submissions to important directories, participation in forums and careful trading of links with high quality websites.